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Once a customer is ready to respond to your offer, they require
an accessible, easy-to-use channel for entering their response. ePostDirect creates
all types of forms designed to enable customers to respond in a variety of ways.
Some forms are designed to help you gather information on your customers’
habits and preferences. Others allow users to subscribe to your service, purchase
a product, download a demo or register with your company. One of our specialties
is controlled circulation subscriber forms. We provide a seamless solution for
data integration with the fulfillment house, and our forms are BPA compliant.
Web forms can be compared to the “closing” in a sale.
If you don’t close strongly, chances are the sale won’t go through.
It’s the same with your Web form. If the form isn’t easily accessible
and clearly designed, customers might just decide the deal is too much trouble,
and move on.
We have found that when web forms are too generic, and navigation
to them too cumbersome, customers become reluctant to respond to a campaign’s
offer. ePost’s Web form services include specialized form design and specific
programming for each campaign. We then host the form on our secure servers, collect
and store the data, provide activity reports and export the data. Our flexibility
allows us to handle complicated forms with multiple layers, different option paths,
data integrity, and secured sites for credit cards.
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