Reporting

The key to successful email marketing campaigns.

You can deploy one brilliant email marketing campaign after another, but if you can’t accurately gather, track and analyze the data gleaned from those initiatives, all your hard work may go to waste. Tracking and reporting customer information allows you to target subsequent email marketing efforts based on previous behaviors, and fine-tune your email marketing strategy like never before.

When you can better grasp the behavior patterns of your customers, you’ll be able to deliver email advertisements that are specifically targeted to customer interests and needs, resulting in more click-throughs, greater responses and a higher return on your investment.

Introducing ePDTrax.

At ePostDirect, we’ve developed a sophisticated Web reporting tool called ePDTrax to track and report your customers’ individual behaviors, preferences and buying trends. ePDTrax tracks bounce backs, unique click-throughs, pass-alongs, unsubscribes, and much more. This application is your key to improving communications with customers, creating individualized messages based on buying patterns and developing positive long-term relationships..

ePDTrax allows you to analyze the performance of emails within a campaign, and compare results while your email marketing campaigns are still in progress. This enables you to swiftly adjust and revise your email marketing strategy as needed.

With the help of this advanced reporting tool, you’ll easily identify your best and worst customers, pinpoint buying trends, identify specific interests, and find out when customers are most likely to purchase and make critical decisions regarding the effectiveness of your campaigns. It will help boost sales lead generation and customer retention, too!

Find out more about ePDTrax, which can help make every email marketing campaign truly worth it. Contact us to learn more.

Click here to view our Web Reporting Demo!