Timely, accurate reporting is your key
to more effective, more successful campaigns!

You can deploy one brilliant email campaign after another, but if you can’t accurately gather, track and analyze the data gleaned from those campaigns, all your efforts may go to waste. Tracking and reporting customer information allows you to target subsequent marketing efforts based on previous behaviors, and fine-tune your campaigns like never before. Once you understand the behavior patterns of your customers, you’ll be able to deliver email messages that are specifically targeted to customer interests and needs, resulting in more click-throughs, greater response, and a higher return on investment for you.

Introducing ePDTrax …
At ePostDirect, we’ve developed a sophisticated Web reporting tool called ePDTrax to track and report your customers’ individual behaviors, preferences and buying trends. ePDTrax tracks bouncebacks, unique click-throughs, pass-alongs, unsubscribes and much more. ePDTrax is your key to improving communications with your customers, creating individualized messages based on buying patterns, and developing positive long-term relationships with them.

ePDTrax allows you to analyze the performance of mailings within a campaign, and compare campaign results - all while your campaigns are still in progress. This enables you to swiftly adjust and revise your mailing strategies as needed.

With the help of this advanced reporting tool, you’ll easily identify your best and worst customers, pinpoint buying trends, identify specific interests, and find out when customers are most likely to purchase and make critical decisions regarding the effectiveness of your campaigns. The more information you gather about your customers’ unique habits, the easier it is to refine, improve and enhance your message and connect with your customers’ needs on every level.